🍪 About Parekh Bakes Crafted with Joy. Baked with Love. Parekh Bakes is a modern bakery brand based in Ahmedabad, founded by Ishwa Parekh, with a mission to spread smiles through delightful baked goods. Born out of a passion for nostalgic flavors and handcrafted quality, Parekh Bakes delivers treats that feel like home — playful, comforting, and unforgettable. ✨ Brand Identity Overview 1. Logo Design At the core of Parekh Bakes' identity is a friendly cookie mascot, designed to be instantly recognizable and emotionally engaging. The cookie character is playful and welcoming, symbolizing the heart of the brand — joy, warmth, and a handmade touch. The rounded arch surrounding it represents a bakery window or label, giving the logo a nostalgic, wholesome feel. 2. Typography Primary Font: Phudu A bold, rounded typeface that reflects the brand’s fun, energetic personality. Secondary Font: Poppins Clean and modern, ideal for digital or printed materials requiring readability and style. 3. Color Palette The brand uses three vibrant color themes: #FF4400 – Warm Orange for creativity and appetite. #0033FF – Bold Blue for trust, freshness, and modernity. #FF005E – Bright Pink for energy, joy, and a modern twist on tradition. Each color theme includes complementary shades to create flexibility across packaging, digital, and print materials. 🧁 Brand Personality Playful & Approachable: Through its smiling cookie character and rounded fonts. Modern Yet Nostalgic: With retro-inspired shapes balanced by vibrant contemporary colors. Premium but Friendly: Strong visuals with a soft, welcoming tone. Community-Oriented: Proudly rooted in Ahmedabad, the brand connects deeply with local flavor and culture.