✹ A Taste of Joy – Brand Identity for Parekh Bakes ✹ Designed by StudioUI Welcome to the world of Parekh Bakes—where every sprinkle tells a story, and every swirl of frosting is a signature of happiness. StudioUI didn't just design a logo; we baked a brand from scratch, layering it with flavor, personality, and pure delight. The logo is a charming character of its own—a smiling chef with a classic mustache and a puffy hat, cheekily nodding at the roots of homegrown baking. It's not just an icon; it’s an emotion. A visual hug that says, "You’re in for something sweet." It connects instantly, blending nostalgia with a spark of fun, making the brand feel both friendly and unforgettable. We paired MOVIX, a bold and modern serif font, with the clean minimalism of DM Sans to create a visual rhythm that feels playful yet premium. This mix of styles mirrors the brand’s spirit—where old-school recipes meet fresh, creative presentation. "Parekh" feels elegant and grounded, while "BAKES" pops with a contemporary, soft tone—just like a freshly baked cupcake with a surprise inside. The color palette is the cherry on top—literally. Creamy vanillas, bubblegum pinks, and a bold baker’s blue come together like ingredients in a perfect dessert. Shades like #FFF8E4, #EEB0D5, and #334D97 don’t just look good—they feel good. They're joyful, comforting, and crave-worthy. These colors come alive across various touchpoints—from pastel packaging that feels like a gift, to signage that turns sidewalks into sweet stops. Every design element—be it the takeaway box, menu card, or storefront—feels cohesive, inviting, and full of character. StudioUI created a brand that’s not just seen, but felt. It’s Instagrammable, memorable, and deeply rooted in warmth. - ✹ Parekh Bakes isn’t just a bakery. It’s a mood. A memory. A moment worth sharing.